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Ye Jialin, REPRESENTATIVE OF A FAMOUS HONG KONG BUSINESS FAMILY APPOINTED AS DIRECTOR OF THE BUREAU OF TOURISM PROMOTION IN SANYA, HAINAN

The youngest director of the Sanya Tourism Promotion Bureau is a 33-year-old from the well-known Hong Kong business family Ye Jialin. His biography: Graduated from King's College UK in 2010 with a degree in biochemistry. In 2011 BPP LAW SCHOOL LONDON received his law degree. In November 2011, he joined Sino Jet Management Limited. From 2013 to 2017, Ye Jialin worked in the Rongxing family business. In 2017, Ye Jialin founded an aviation service company with his friends.

 

Also in Hong Kong, Ye Jialin is known as the Executive Director and Deputy Secretary General of the Hong Kong Youth Federation, Deputy Director of the Business Development Committee of the Hong Kong Youth Federation, Deputy Director of the Sports and Culture Committee of the Hong Kong Youth Federation, and Vice President of the Hong Kong Youth Innovation Division. Ye Jialin was born into a business family and his family business, Rongxing Group, operates beverage, hotel, real estate and transportation in various fields, with businesses in Hong Kong, mainland China, Southeast Asia and other places.

 

In accordance with the aforementioned decision, the Sanya Tourism Promotion Bureau is an official organization established by the Sanya Municipal Government and registered under the law. The Bureau implements the system of responsibility of the CEO under the leadership of the board of directors, carries out corporate governance, market activities, does not seek to make a profit, is not part of the sequence of the administrative organization and does not deal with other issues, except for statutory duties.

 

In terms of institutional functions, the Sanya Tourism Promotion Bureau is responsible for developing plans and plans for promoting tourism in Sanya, launching the promotion of tourism in Sanya globally, coordinating and managing the affairs of the tourism promotion center (overseas), and collaborating with tourism companies to jointly marketing and conducting foreign tourist exchanges and cooperation, etc.

 

In addition, the official goal of the establishment of the Sanya Tourism Promotion Bureau includes: comprehensively expanding the Sanya tourism source market, increasing the visibility of Sanya's international tourism destinations, achieving the goal of efficiently servicing the construction of an international tourism consumption center in Hainan, and learning from experience for reform and innovation of the national tourism system.

 

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