In 2020, Haikou received 16.2227 million tourists, total tourism revenue was 20.2 billion yuan, an increase of 73.28%, and tourism consumption quickly increased and recovered.
In 2020, Haikou entered the top ten most popular tourist cities in the country thanks to Haikou's intensive marketing strategy. During the National and Mid-Autumn Festival, Haikou organized more than 100 tourism products in 8 main sectors, opened new flights and promoted aviation in a "double way". During this period, Haikou received 956,000 tourists, an increase of 12.65%, and the annual total tourism revenue was 1.3 billion yuan, an increase of 16.31% over the same period last year.
In addition, Haikou has hosted 100 tourism and sports events. During the 2020-2021 Haikou New Year Carnival season, New Year's satellite TV concerts will bring in direct consumption revenue of about 400 million RMB, resulting in an indirect cumulative consumption of over RMB 800 million; all hotels around the Wuyuanhe stadium are full, and the city's tourist hotels open on average 66%; During the New Year holidays, sales of the two duty-free shops in Haikou reached 112 million yuan, up 119.6% from last year. To accelerate the recovery of tourism from the epidemic, the Sea Breeze in May tourism consumption program was launched, a total of 80 million travel coupons were issued and 82 hotels were organized to jointly conduct promotional activities to further stimulate citizen consumption.
Sea tourism continues to lead the new trend, attracting large numbers of citizens and tourists to participate. In 2021, Haikou will increase the development of tourism products such as sailing, boating excursions, recreational fishing and marine experiences. It will introduce sailing businesses and yacht clubs such as the Hainan International Sea Fishing Club, and will open 4 special routes for yacht tourism. Haikou hosted 127,500 yachts and sailing tourists during the year.
Last year, Haikou Cultural Park attracted the personal studio of renowned director Wu Jing (free and simple Haikou Longhua studio), director Zhang Yibai, publisher Zhang Xiaobo, renowned writer and screenwriter Juewei, and other "artists" who settled in the park, who submitted content For more more than 600 cultural enterprises such as Wang, Yinhe Zhongxing E-commerce, Lepu Youkang Health Industry, China Commercial Bank and Madou Zhixing, the total tax payments of enterprises in the park reached 1 billion yuan.
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