Setting up an online advertising campaign for businesses
Created: 30 November 2021
Correct setting of an advertising campaign on the Internet for enterprises of the region is very important, as it will allow you to significantly reduce your expenses for advertising goods or services of your company on the Internet. Setting up advertising displays on the Internet includes several main stages and begins with determining the target audience of your company's website, which is understood as a group of Internet users who want and will be able to buy your products or order your services.
When compiling advertisements, Yandex Direct and Google Ads templates are taken into account - they differ in the maximum number of characters in the title and text, and even in the very number of titles and description texts. So, Yandex makes it possible to make 1 main and 1 additional heading and one description for the ad; Google - 1 main title, 2 additional titles, and 2 descriptions for one ad. The creatives of competitors are also taken into account - it is important not to repeat yourself, but to make ads more accurate, stronger, more effective, taking into account the experience of competitors in your thematic niche.
And in order to make the announcement as strong as possible, we practice listening to the recordings of conversations between managers and clients. And then we try to write ad texts that will answer frequently asked questions from the audience. The specialists of PRAGMA LLC segment the Internet audience according to the following parameters: - geographic location; - floor; - age; - vital interests. - interest in the goods or services of your company. It is on the basis of the analysis of the Internet audience by these parameters that we identify users who will fall into the target group and will watch your advertisement and buy your goods or services.
When setting up an advertising campaign in Google or Yandex, we necessarily take into account the geographic location of the target audience of your site, so we can save you a lot of money that you spent earlier when you set up your advertising campaign yourself and your advertisements were shown in other regions of Russia or abroad. If the main category of consumers of your goods or services is men, then we will help you cut off the female part of Internet users from viewing your contextual advertising in Yandex or Google so that you can save even more money or do the opposite if women are your main target group.
Our specialists, with the help of techniques we have tested on other sites for a long time, will be able not only to reduce your costs of conducting advertising campaigns on the Internet, but also to increase the number of customers in your company who will learn about the benefits of your goods or services through your site.