the new director of AvtoVAZ tyuninge of "Lada"

[DARPA]

Bo Andersson, the new president of AvtoVAZ, and drove to a third of the company "white-collar" and abolished half of senior positions. He -podbiraet garbage in workshops and conducts briefings on the assembly line at seven o'clock in the morning. Many hate him, but in a short time the charismatic Swede managed to reverse the negative trend in the company losing money for two consecutive years.

In the spring of 2014 the workers of AvtoVAZ, a new entertainment: throw a cigarette butt on the floor and wait in the corridor appears Boris - so the plant is called the General Director Bo Inge Andersson, who led AvtoVAZ in January 2014. When Boris stooped to pick up a cigarette butt on the floor, jokers photographed him on the phone and put in a network. Everyone already knew that Andersson, a retired major of the Swedish army, does not tolerate disorder.
On the first day of his service at AvtoVAZ Andersson early morning walk around the factory restrooms. He then said that nowhere had never seen such a dirty plant in Togliatti, ordered the start emergency repair and replace the pipe. But the mission Swede, of course, does not exhaust cleaning, it must withdraw from AvtoVAZ next crisis.

purified gas

Since 2010, the revenue and profit of AvtoVAZ grew, but mainly due to the disposal of salvage program launched by the Government of the Russian Federation. When in 2012 the program was terminated, the indicators have become -uhudshatsya AvtoVAZ, and in 2013 graduated from the auto giant altogether at a loss 6.9 billion rubles. and 5 percent drop in revenue. For comparison: in 2013 the entire Russian market, according to "Avtostat" grew in value terms by 1.7%. But most importantly - despite the support of Renault-Nissan, the plant has not managed to create a car that can oust the Russian market Korean and Chinese foreign cars.

In Andersson, formerly a top manager GM, already had a successful experience of salvation another Russian auto giant - Nizhny Novgorod GAZ caught in the crisis of 2008 on the verge of bankruptcy. From 2009 to 2013, Bo Andersson was CEO of GAZ Group. One of his first decisions - to close the hopeless project to produce sedan GAZ "Volga-Siber" based on a previous model in the US Chrysler Sebring. Under the project beneficiary GAZ, Oleg Deripaska even bought in the US full set of production equipment. Instead Andersson agreed to assemble the squares GAZ cars Chevrolet, Volkswagen, Skoda, as well as vans Mercedes Sprinter - helped the old ties to GM and Volkswagen. The main forces Andersson gave updated lineup in the key for GAZ commercial vehicles sector, where the Nizhny Novgorod plant occupied more than half of the Russian market. The first thing Andersson replaced defective parts manufacturers to "Gazelle" on foreign suppliers. Over the past three years GAS designed and launched seven new cars, the most successful innovations were "Gazelle-Business" and "Gazelle-Next".

Andersson always worked very hard. In the process of reforming the GAZ he fired about 50 thousand. Employees - about 70% of managerial staff and specialists, as well as one-third of the workers. After several attempts Andersson had to live in a protected factory hotel and get a personal bodyguard. As a result, the fearless Swede managed to make GAZ profitable. In 2013, the GAZ group received 4 billion rubles. net profit against a loss of 10.7 billion rubles. in 2009. Revenue doubled from 67 billion rubles. in 2009 to 143.4 billion rubles. in 2013.

In late 2013, the head of the group Renault-Nissan, Carlos Ghosn offered Bo Andersson lead AvtoVAZ. More than 50% of the shares owned by the manufacturer international alliance, 24.5% - "Rostec."

Now shareholders expect that Andersson pull the company out of losses and finally settled at a plant in Togliatti production of quality products.
military approach

Bo Inge Andersson was born in 1955 in Shvetsii.Okonchil military academy. He holds a Bachelor of Business Administration from Stockholm University. In 1987, after serving 10 years in the army, took a job at Saab, in 1990, became vice president of Saab procurement. In 1993, Andersson moved to General Motors for the post of director of international purchases. Since July 2009, led a group of GAZ, 2014 - President of "AvtoVAZ".

treatment of head

"Bo Andersson - excellent organizer with systems thinking, charming and open communication. But inside the factory hangers and hangers for his fence, that is unfair suppliers of automotive components, not be good" - as one of the managers of GAZ said about his former boss.

Reforms at AvtoVAZ began with reductions. This was necessary because of the fall of the Russian car market and inefficient organization of work at AvtoVAZ, Andersson explained in several interviews. How to remember the factory workers, all employees who are not much time left until retirement, fired to reduce the payment of three to six salaries. In addition, were disbanded minor maintenance department. For example, Andersson abolished the Office of the President of AvtoVAZ, served by cabinets and other "top", it employed 50 people. From the factory was also dismissed half of the foreign employees (15 of 29) - they say, is too expensive obhodyatsya.Pragmatichny Swede also simplified the structure of production management, leaving instead of the previous 18 five hierarchical levels: master, supervisor, shift supervisor, foreman and the head of the brand.
Crossover from the Volga. Updating the lineup - the basis of the strategy of new top managers of AvtoVAZ
Crossover from the Volga. Updating the lineup - the basis of the strategy of new top managers of AvtoVAZ

Top management director strongly advised to abandon the luxury accommodations, tickets to business class and part of the trips abroad. In addition, he has replaced all the "top" of AvtoVAZ with official cars on the Lada Largus VIP, which drives itself. Factory fleet, dominated Nissan Patrol and Infiniti QX56, Andersson ordered to sell. At the end of the 2013th at AvtoVAZ, there were 69.2 thousand. Employees, and by November 2014 there are only 52 thousand. Man, 10 thousand of them. "White-collar" and the rest - the workers.

Each day, the charismatic director invigorate vazovskih tops unseen before, "standing" 20-minute briefings on the assembly line at seven in the morning. Andersson discusses them with the managers of three key indicators: the daily production volume (plan and actual), quality and costs.

When a new director at the plant first appeared Center customer satisfaction. His staff every day browsing online forums, communicate with dealers and customers, collect complaints about the quality. These claims AvtoVAZ eliminates step by step. According -Anderssona in "Grant" engineers fixed the first major defect, to which all were complaining - do not close the rear door. Vazovtsy increased body strength, replaced the seals and redesigned locks. Further, customers complained about problems with the inclusion of a reverse gear, switching from first to second. These defects transmissions have already been eliminated, says Andersson. Many owners of "Lada Granta" were dissatisfied with the work of the noisy transmission. The noise level is reduced by half, says Andersson.

This year AvtoVAZ will release 150 thousand. Cars for the alliance Renault-Nissan - car Renault, Nissan and Datsun. These orders helped AvtoVAZ modernize production - for assembly of foreign cars were purchased by a lot of new equipment. Compared with January 2014, the number of "Lada Granta" and "Lada Kalina", which in the first three months after the disappearance of the assembly line in need of repair, decreased from 50% to 15%.
Car recession

According to the AEB, for the first nine months of 2014 in the Russian Federation sold 1.78 million new cars, which is 13% less than in the same period of 2013. Troika manufacturers leaders: AvtoVAZ-Renault-Nissan, Hyundai-KIA Group, Volkswagen Group. In October 2014 the decline continued: minus 9.9% compared to October 2013th.

Tales Andersson

Now on the agenda at Andersson production of modern competitive models "Lad". Already this year, went on sale liftback "Lada Granta". In the next two years, AvtoVAZ will launch three brand new models: Lada Vesta (the successor to "Priory" at a price of 400 thousand. Rub. On its own platform VAZ Lada B), Lada X-Ray (compact crossover with a body designer Steve Mattin platform Renault Sandero at a price of 430 thousand. rub.) and Lada X-RayCross cost from 500 thousand. rub. chassis Renault Duster.

Bo Andersson believes that the plant was late with reforms at least five years, so now the management and engineers have to work on weekends. VAZ staff was not easy to get used to the tight deadline: news AvtoVAZ before appeared on sale in three to six months after the planned date. Andersson was first introduced at AvtoVAZ new form of teamwork: united in one open office 150 people involved in the project LADA Vesta. They are responsible for the style, engineering, production, purchasing, logistics. Bo Andersson hopes that it will launch the "West" in time - September 25, 2015.

In the third quarter of 2014 AvtoVAZ for the first year a profit from sales of 320 million rubles., While in the first nine months of the plant continues to make losses - due to the revaluation of foreign currency loans AvtoVAZ rate at the end of September. The company's revenue increased by 3.5% to 135.8 billion rubles. compared with the first nine months of 2013, and management and business expenses, on the contrary, decreased by 653 million rubles. (8%). Most Andersson pleased with the growth of labor productivity: in 2013, the plant produced 220 cars per employee, and in 2014 will have 440.

However, the most important year Bo Andersson believes th 2016. He hoped that by this time, "AvtoVAZ" will be to get the full benefit from an alliance with Renault-Nissan. The plant will start producing new models - on platforms Renault, but with its own design and manufacture of most "LAD" will be moved to the new workshops: welding, painting and assembly. Objective - 20% of the Russian market and a doubling of exports. Judging by the first results, it is attainable.