Internet search engines

[HainanWel.com(e)!]

Rambler starts to use search technology of Yandex
Thursday, 23 June 2011 16:41
The company Rambler starts with the June 23, 2011 to use search system of Yandex instead of its own search engine development. Until today, the most popular Russian-language Internet search engines were three:

1.Yandex

2.Google

3.Rambler.

We have not specified in the list search mail.ru, as this search engine already uses a search engine of Yandex.

First place in RuNet to reach an audience, popularity and occupied by the percentage of users, no doubt, is Yandex. According to experts, the share of the search engine of Yandex up to 70% of all Russian-speaking users. The remaining search engines account for 30% of Russian-speaking users. In 2011, the Rambler accounted for up to 2% of Russian-speaking users. Thus, the decision of Rambler to use search technology of Yandex was expected.

Internet-holding Rambler was established in 1996 and was a pioneer in the Russian search engines. The search engine of Rambler can understood words in Russian, English and Ukrainian languages. Internet-holding Rambler included a search engine, rating classifier Runet resources and information portal. Controlling stake in the Internet-holding Rambler (about 48.8% of shares), previously owned by various investment funds, in October 2006, was bought by holding "Prof-Media."

In addition to the portal Rambler.ru, Internet-holding Rambler also owns the online newspaper Lenta.ru, Price.ru, online contextual advertising "Begun" (co). "Begun" is one of the most affordable ways to place online advertisements in Russian-speaking Internet, which allowed en masse to use the "Begun" for webmasters to earn money. Interface of Internet service contextual advertising "Begun" allows to quickly dispose of sources, and the quality of attracted to the website of Russian-speaking visitors. The dealers of "Begun" includes over two and a half thousand advertising agencies in dozens of countries around the world. But the main customers and partners of "Begun" are located in the CIS.

Note, that the last three years the share of Russian-speaking users of Rambler is constantly decreasing. According to TNS, in February 2009, the share of Russian-speaking users of Rambler was 5.8%, while in February 2008, the share of Russian-speaking users of Rambler was 14.3%. As a result of such a big fall, holding Rambler was out from the three most popular search engine in Russia, giving way to the portal mail.ru, which uses search technology of Yandex. Experts attributed this catastrophic decline in popularity of the Rambler, as a change of strategy for the development of Internet-holding Rambler, who instead continue further development of search technologies, began to shift to a new direction- development a new media Internet services, because of this service, the Rambler has become overloaded and less Russian-speaking users tried to use it at work. Further, other search engines used in such management inattention of Rambler to the main direction of his activities before and quickly occupied the vacant niches.

But the Rambler will retain some of their former services. Thus, despite the fact that since June 23, 2011 Rambler has joined in the Yandex Advertising Network (YAN), customers of Rambler could continue to advertise their wares on the previous positions, "Begun" was able to place ads through Yandex-Direct. Also, these ads are now translated into Yandex Advertising Network.

Although the management of Rambler said, that the Yandex search engine technology will be used only as a baseline, and then they will be equipped with its own developments of Rambler, but now we can say, that the Rambler has finally admitted defeat and all those lost leadership, which he served as the creator of the first major Russian-language search engine.

Now, the main battle will begin between the two main contenders for first place - between Yandex and Google. Given the capabilities and experience of Google, the search engine of Google could take first place in the Russian-speaking Internet, if not many obstacles and drawbacks of their own, often without taking into account the peculiarities of the Russian-speaking Internet users.

Today's announcement greatly weakened the position of Google in RuNet, as before, almost exactly three years ago, Google is not just trying to conclude an agreement with Rambler on the use of search technology of Google but wanted to buy online contextual advertising "Begun". However, on October 23, 2008 the Federal Antimonopoly Service of Russia has not approved the transaction between Google and Rambler on the grounds, that Google has not provided reliable and sufficient information about the structure of their property.

Now, after the effective absorption by Yandex of search engine of Rambler, we should expect the emergence of new technologies of Google, that can help Google will attract Russian users.

http://hainanwel.com/en/top-news/634-ra ... andex.html