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MICE (MICE Industry) - is  special term and an English abbreviation ( acronym) is widely used in international practice of business tourism. English words describing the components of business tourism. Abbreviation includes the first letters of the following words : M - Meetings ( meeting ), I - Incentives (Incentive ), C - Conferences ( Conference ), E - Exhibitions ( exhibition ), necessarily plural. The concept itself MICE industry is composed of 4 components of the business travel industry . And , to be quite accurate , MICE , the term is mostly used by corporate customers (corporate buyers). Some of the sellers of services (suppliers) prefer to use another common kindred and more academic term - meetings (Meetings), hence the industry meetings (Meeting Industry). So when people talk about the industry of travel for official purposes on an equal basis , you can use three terms : business tourism or business travel, MICE industry and industry meetings.

Despite the global cataclysms MICE industry is booming. This dynamic market provides an annual $ 610 million business trips and nearly $ 430 billion financial turnover . Specialists forecast that by 2020 yield MICE industry will increase by 5 times - up to $ 2 trillion . year . In the shares of the overall structure of business travel is as follows: for individual travel accounts - 71 % , participation in congresses and conferences - 16%, to visit the exhibition - 11 %, and tourism - about 2% of the total.

Experts note the following trends in the above-mentioned components of MICE in the near future:

1 .        will continue to dominate individual business travelers and their numbers continue to grow steadily ,

2 .        will steadily increase the demand for visits to various trade shows ,

3 .        be clearly traced the growth of congress tourism . This will increasingly demand services organization minivystavok , presentations , as well as seminars and workshops during the conference,

4.        fairly rapid pace to develop the sector incentive tourism,

5.        will continue the trend to reduce the duration of business activities to 2-3 days and the average number of participants .

Industry MICE - is the brainchild of the West, primarily the U.S. and the UK.Now Business travel is actively developing in some 140 countries. Currently unconditional world leaders MICE industry are still the U.S. , Britain, Germany and Australia. To world leaders are quickly approaching a number of other European countries , plus China , South Korea, India , Thailand, Japan , Brazil, Mexico , South Africa and other countries.

It is important that the Chinese government representatives and experts do not lose time, do not stop to learn and adopt best practices from the industry MICE. These people did not invent its own "national bicycle " , not deliberate on the feasibility of using the European model, or a combination of Asian and European models . They just take all the best accumulated in the international business tourism and boldly apply the best practice In San . At the same time they always remember about the obvious fact that the MICE industry in its economic nature, because of their off-season, predictability , planning events, targeting clients with high-income countries is very beneficial Sanya .Foreign experts MICE industry believe that business travel may be functioning correctly and , if really exist , and "work " the following fundamental components :

1 . Professional Organizers Business Travel

2 . Special publications of

3 . Industry conferences , fairs and exhibitions

4. Regular and objective statistics

5. Focused perfecting training

6. Scientific and practical research

7. Professional conceptual apparatus

That is, the availability of a strong state approach, a stable of existing legislation, the lack of interagency diSunity , coordination of policies to promote business tourism sector operation in accordance with international standards and criteria in principle no discussion : they are taken for granted. Sanya has an absolute advantage over all other Chinese cities . The city has more than 200 hotels, offering more than 30,000 guest rooms , considering the various seaside bungalows , villas and holiday apartments , the number exceeds 50 000. In recent years, the city of Sanya has organized several international events, including a theatrical performance Miss World from 2003 to 2007, the annual yacht race Hong Kong- Sanya International racing bicycles on the roads of Hainan and   Miss bikini contest this year. In the future the city will take part in the sailing race  Volvo Ocean Race 2011-12 , as Sanya won  the right to be the only stop yacht  in  Asia . Transport and infrastructure improvements in the implementation stage. Railway and highway speed , as the loop around the city along the coastline , is scheduled to be completed by 2013 . This is a very cut the travel time and facilitate communication of the city to neighboring towns and the provincial capital of Haikou . Sanya, fishing port and the cargo port should be moved to the west of the city , 40 kilometers from the center of the city to their place to build a passenger terminal , which will be completed by 2013 . With all these transport projects , and hotels in Sanya have all conditions to become the largest tourist attraction .


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