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Hainan Rendez Vous 2012 in Sanya was organized with the help of an ancient dictionary from 1766, but was not organized on data of market research of the 21st century- the video
Saturday, 07 April 2012 10:57

Yesterday we received a letter from the Organizing committee of Hainan Rendez Vous 2012, on the content of which it became clear to us, than guided by the organizers of Hainan Rendez Vous 2012 in the organization of the largest exhibition of luxury in 2012 on the island of Hainan, in China and Asia in general and why at this show there is such a low attendance. In a rather large letter they have explained in great detail the meaning of "Riviera" and why this name can be used for Hainan Island, they even provide for us a link to one of the oldest dictionaries, in which states, that in 1766 the word "Riviera" was used to refer of any Gulf with resorts, not just part of the coast of France, Monaco and Italy.

We totally disagree with the view of the organizers of Hainan Rendez Vous 2012, and we believe, that such a mistaken point of view, due to greed and the desire to save money on marketing activities, by copying the world-famous tourist brand, and have led to very low attendance of Hainan Rendez Vous 2012 in Sanya on the Hainan Island, China.

We looked at the this dictionary- even in the this dictionary meaning of the word "Riviera" is precisely the mark of the coast of France and Italy, and secondary value-designation of any bay with the resorts, and most importantly, at this time is not 18th century, at this time is not 1766, now- is 2012, and in 2012, and in general in the 20th and 21st centuries, the organization of all successful exhibitions in the world were not built according to ancient dictionaries, organization of all successful exhibitions in the world were built according to data of latest market research, and data of the latest market research of travel markets in the world in 21st century show, that virtually 100% of the concept of "Riviera" for the tourist market, this is part of the coast of France, Monaco and Italy, where are located the world resorts.

Consider it necessary to tell the organizers Hainan Rendez Vous 2012 - modern tourists in the 21st century is very rarely read a dictionaries of 1766 in which you deducted, that the word "Riviera" can be used to refer to any Gulf with resorts, and modern tourists are reading articles on the Internet, newspapers and watching television, in which the word "Riviera" is associated with a part of the coast of France, Monaco and Italy, so part of the coast of France, Monaco and Italy as perceived by the majority of tourists "Real Riviera", and any other "Riviera" are perceived as copies, and no one wants to get a copy, they all want to get an original.

Since Hainan Rendez Vous 2012 - is primarily exhibition of luxury goods, expensive cars, yachts and aircraft, which can not buy of ordinary tourists, and can afford to buy only the very rich people, therefore - using the word "Chinese Riviera" for attracting such wealthy people on the island of Hainan is totally wrong, because the rich people appreciate the originality and individuality, they spend big money on luxury goods for the desire to be different from other people and look better, than other people, so rich people will not go to buy these luxury goods on Hainan Island, if the Hainan Island will be called "Chinese Riviera" because for the most wealthy people in the world the word "Riviera" is almost 100% of the mean of the coast of France, Monaco and Italy, and is not some unknown bay with resorts.

Rich people will never buy a copy, if they can buy the original, so that even number of Chinese millionaires on luxury goods exhibitions in the U.S. and Western European countries is much greater, than the number of Chinese millionaires on the Hainan Rendez Vous 2012.

Thus, the Hainan Rendez Vous 2012 is striking in its illiterate marketing organization, if the organizers of Hainan Rendez Vous 2012 were not guided by the ancient dictionaries, but- market research, then the Hainan Rendez Vous 2012 in Sanya could attend at least one million visitors-tourists, which for tickets would pay big money to the organizers of Hainan Rendez Vous 2012, as the Hainan Rendez Vous 2012 would come famous rich people from the U.S., Europe and Asia, which can concluded a contracts for the purchase of luxury goods, but in reality on Hainan Rendez Vous 2012 can be viewed a low attendance, lack of millionaire- visitors.

Another big mistake of organizers of Hainan Rendez Vous 2012 - a total disregard for Russian visitors to this exhibition, the organizers of Hainan Rendez Vous 2012 is fully ignored the fact, that 2012 is the Year of Russian Tourism in China, so called by the President of Russia and President of China, that the organizers of Hainan Rendez Vous 2012 expressed contempt for the joint decision of Russian President and the President of China, as the organizers of Hainan Rendez Vous 2012 will not spread a one word about Hainan Rendez Vous 2012 in Russian, and for our offers free of charge to tell on the Russian and English languages  about the Hainan Rendez Vous 2012 - an organizers of Hainan Rendez Vous 2012 forced us to buy tickets.

We bought the tickets, let these few hundred yuan to help satisfy the greed and avarice of organizers of Hainan Rendez Vous 2012, on our forum and on our website are located 93 photos of the Hainan Rendez Vous 2012, two videos, but we have not been able to write about the exhibits of Hainan Rendez Vous 2012 - instead  we have been the third day of writing great articles about the shortcomings of Hainan Rendez Vous 2012, due entirely ignorant of marketing policy of Hainan Rendez Vous 2012.

If organizers of Hainan Rendez Vous 2012 had the concept of marketing and read the latest market research, they would know, that according to research of world -famous company Global Blue, which is engaged in statistical research, - in the 2011 a Russian tourists spent $ 20 billion in Europe, and in particular in "Real Riviera", in France, Monaco and Italy- more than any other foreign tourists in Europe.

Therefore, we do not understand this disregard of Russian and foreign tourists in general by the organizers of Hainan Rendez Vous 2012. Low attendance Hainan Rendez Vous 2012 - is proof of the fallacy of the organizers of Hainan Rendez Vous 2012- can not be so greedy, can not be copied of foreign travel brands.

We consider it necessary to ask the organizers of Hainan Rendez Vous 2012 - you have invited and paid for travel and accommodation of representatives of dozens of media, so which of these media have more information about your exhibition Hainan Rendez Vous, than the on the website HainanWel.com? Although for representatives of HainanWel.com was not provided to any support from the organizers of Hainan Rendez Vous 2012, we have spent ours own money to tell tourists about the Hainan Rendez Vous 2012, we would have talked more and planned put at least 300 photos and over a dozen videos, and place at least 5 great articles in Russian and English languages, but could only put only 93 photos and two videos with no description of exhibits, because the organizers of Hainan Rendez Vous 2012 prevented us to do useful work and tell about the exhibits of this exhibition, they also demanding money for our selfless activity.

We are confident that the exhibitions on the island of Hainan must to visit tens of millions of tourists, because the Hainan Island in China is the best resort in the world, if an exhibitions will be organized by literate people on the basis of the latest market research of travel industry.


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