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Yandex opened an office in Shanghai to work with the Chinese advertisers
The opening of the Chinese office, according to the company, due to a significant increase in advertising turnover with Chinese advertisers. In China "Yandex" will cooperate with industry representatives, interested in expanding the geography of sales.   MOSCOW, September 10 - RIA Novosti. "Yandex" has opened an office in Shanghai for more efficient interaction with Chinese advertisers, RIA News in the press service of the company. "Shanghai is now based team that will assist Chinese companies operating on the Russian market more effectively promote their services and products in RuNet using technology "Yandex" - the company said. The first stage will consist of staff a few people, but with the growth of the tasks will be expanded. According to the company, the opening of the Chinese office due to a significant increase in advertising turnover with Chinese advertisers. "Until last year, we have been working with Chinese customers from Moscow, but now turns up advertising, and we are entering a new stage," - said the press service. It noted that the first cooperation with Chinese advertisers the company began in 2012. Already in 2013, their budgets "Yandex" has increased three times per year, the company said. The company noted that in China, "Yandex" will cooperate with industry representatives, interested in expanding the geography of sales. "Russia for such companies looks pretty attractive alternative due to proximity of borders and therefore somewhat simplified logistics, as well as the growing demand for Chinese goods on-line, "- said the" Yandex ". The company now sees a special interest on the part of sellers of consumer goods (fashion accessories), baby products, mobile phones and tablets, personal electronics, gadgets, cosmetics, auto parts, services and ticket booking service. "Office" Yandex "in Shanghai - this is another area of ​​our business interests. We continue to work with customers in Europe and the US, where we also has a team to help customers build effective campaigns in Russia ", - said the company. The press service said that in 2014 advertisers from Russia accounted for about 7% of advertising revenue, "Yandex".

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